Press Release: Joya De Nicaragua Cabinetta Serie

Joya de Nicaragua, S.A.’s Cabinetta Serie Release

Esteli, Nicaragua – Joya de Nicaragua, S.A. (JdN), the makers of the respected JOYA DE NICARAGUA® brand of
premium handmade cigars, announced today that they will continue to slowly expand their release of their
Cabinetta Serie® line to select retailers. Well known for their powerhouse Antaño® line, the Cabinetta Serie is an
unexpected departure from their classic full-bodied style of blends. This new blend is a marriage of a creamy,
milder filler recipe of tobaccos complemented by the spicy taste sensation of its unique double-wrapped, Habano-
Seed leaf head.

It was due to this dramatic difference from any other Joya de Nicaragua cigar that it was initially decided to
release the product on a store-by-store basis. “We believe it is important to not only explain this cigar and its
blend to each retailer, but to share this smoke directly with cigar consumers. It is an exceptional smoke, but the
customer who is expecting Antaño may not be satisfied, while connoisseurs who might not typically select a Joya
de Nicaragua given their notoriety for strength may avoid even trying it out. This would be a terrible shame as it
is an exceptional cigar of mild-medium body,” explains Michael Cellucci, Vice President of Drew Estate. Drew
Estate is the exclusive importer and distributor of the Joya de Nicaragua brand in the United States. He adds, “We
believe educating everyone about this cigar is critical, so we decided to not adopt the typical, nation-wide release
approach with this product. Although launched during the late spring of 2009, we did not display it at the IPCPR,
nor have we offered it for general sale. To date, it is only available at seventy-five Class A tobacconists, but
almost all are experiencing brisk sales of this new cigar. We believe this type of release is in everyone’s best
interest and we intend to continue the practice of slowly expanding its availability during 2010.”

At first glance, you will notice the Cabinetta Serie features two wrappers, a top-grade Equadorian Shade which
covers its entire length with the head then finished in a second cover leaf of rich, Nicaraguan Criollo. Aptly named
by the factory as “Dos Capas”, this technique allows the smoke itself to be creamy and smooth, yet provide a
spicy flavor for the consumer without making the smoke itself to strong. “Unlike the common, double-wrapped
‘barber pole’ cigars, which is primarily for appearance sake, this Dos Capas-style actually offers the cigar smoker
a different and unique flavor and aroma,” states Dr. Alejandro Martinez Cuenca, JdN’s owner and master blender.
The Cabinetta Serie is cello-sleeved and is available in 24-ct, sliding lid boxes in four sizes:

Cabinetta Serie No. 2 Belicoso 6 x 54 $6.55 p/cigar MSRP
Cabinetta Serie No. 4 Robusto 5 x 52 $5.55 p/cigar MSRP
Cabinetta Serie No. 7 Toro 6 x 50 $6.05 p/cigar MSRP
Cabinetta Serie No. 11 Corona Gorda 5 ¼ x 46 $5.05 p/cigar MSRP

Dr. Alejandro Martinez Cuenca continues, “We at Joya de Nicaragua have always been known for creating full
flavored, full bodied cigars in our Antaño line. I found that there was a demand for a cigar that the consumer
could smoke at any time of day. Because of that, we’ve created the Cabinetta Serie; this cigar was exactly what
we were looking for, something that’s not too strong, but still has that distinct Nicaraguan flavor profile. This
cigar is almost always my first of every day. As for Drew Estate’s decision to continue introducing it slowly into
the marketplace, I am confident that it is the right decision for this particularly unique cigar and will afford it the
opportunity to be sampled and enjoyed by all.”

For additional information or inquiries regarding the Joya de Nicaragua Cabinetta Serie, please contact Drew
Estate via phone at 888-224-6376.

® JOYA DE NICARAGUA is a registered trademark of Joya de Nicaragua S.A. and/or affiliated companies.
®ACID, Natural, Java by Drew Estate, Chateau Real, La Vieja Habana and Liga Privada are registered trademarks
of Drew Estate and/or affiliated companies.




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