How We Review Cigars

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Lately on Twitter there has been talk about the freeloaders of the cigar community who hide behind having a facebook page or cigar review site and using that as a medium to get free cigars. It has become an epidemic lately and it is a sad state of affairs that I hope to talk to my fellow bloggers about at IPCPR in New Orleans.

But the biggest debate lately has been reviews themselves and how we go about them. I am opinionated on this matter and my fellow blogger over at tikibaronline.com is just as opinionated as well. With that said and done there really is no right way or wrong way. What I feel is how I feel and I believe it to be the proper way. At the end of the day we are very similar and I have taken his challenge to write about the review process.

For me the process has one exception. If I get a rare stick, or a pre-release I will at times write a review based on one stick. I will mention that in the review if and when it does happen. Otherwise this is how I handle it.

When I find a cigar I have never smoked before I usually buy 1. I smoke that cigar in a social setting not paying too much attention to the notes of the cigar. If something creeps up on me and I pick it up I make a note of it. I also make reference to the burn and draw of the cigar. These two things I pay attention to more then anything else.

Somewhere down the line depending on how much I was attracted to the cigar I buy two more. This could be later the same week, or the following month. I place the cigars in my humidor for 7 to 10 days. I smoke the second cigar and pay attention to it as if it was a review stick. I take full notes and ad it to my original note taking process. If the draw or burn is a little bit off I take into account the atmosphere I am in. Is it windy? Very Humid? Was it the stick?

My final stick is usually a couple days later and this becomes my review stick regardless of factors. I pay complete attention to the cigar and make sure it is my first cigar of the day. I usually smoke it in solitude down by the beach or in my house. I do this so I am not influenced by other cigars around me and any aroma they may be giving off. If something is very different then cigars one and two I make note of prior samples in the review.

I firmly believe in the 3 cigar process for reviewing a cigar. I worked in a cigar store for many years and no matter how good the company is and whether or not they draw test their smokes the rolling process is done by hand and subject to mistake. I personally believe in every box there is at least one cigar where the burn is off, or the draw is too tight or too loose. I’ve seen it with customers and I have experienced it myself. Also my palate could be having an off day and while I am confident in my ability to pick up the notes I am far from perfect.

My beverage of choice for smoking a cigar for review is a cola, seltzer or a water. While water and seltzer are by far the best. Cola I drink when I feel my blood sugar is a little low and the carbonation works well in reviewing. I was told by Tim from CAO that he drinks a cola when sampling sticks in the factory. I feel any other beverage can influence what you are tasting and the outcome of the review so I stay away from them.

If a company sends me cigars it is usually a 3 pack or 5 pack and I smoke 1 the day I get my hands on it and sit on the others for 7 to 10 days and I resume the process as stated above.

So there you have it, the acigarsmoker.com reviewing process. Smoke Magazine who I do reviews for also requests you to smoke 3 sample sticks before writing your review so I do not stand alone. I am sure others follow my methods and others follow the methods of Tiki Bar Online.  Regardless we are not cigar gods, and our reviews are not meant to be taken as gospel. Smoke one yourself and make the decision for yourself.

For the most part the cigar community is a great one and I have respect for most of my fellow bloggers. Tiki Bar Online included so please do not take this post as an attack on him. He is a great BOTL, so if you agree with my process don’t chastise them for being different and if you agree with them, don’t chastise me either.

Questions? Comments? Let me know your thoughts!

Long Ashes my friends!




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  • Jacob Krell

    Barry, nice read. I agree on smoking more than one stick. I usually try to do 2 but sometimes the situation dictates only 1. Like the time I was gifted a Flying Pig. I couldn’t pass up reviewing that. The experience I had was great. Had there been severe issues I would have taken them to Drew Estate and not written the review based on the 1 stick.

  • http://tikibaronline.blogspot.com/ dmjones1009

    Barry,
    Thanks for clearing the air about the whole situation. You’re right…in the end, the two of us are not all that different. The more I thought about this whole debate over the last few months, the more I realized that very few bloggers had posted their reviewing methods even while arguing that their method was best. So it’s good to see another person’s methodology detailed and I hope that others follow suit.

    One note on beverages: I went to Tim Ozgener’s LX2 eLements seminar as well and he mentioned the cola thing, but the way he talked about it to us was that the carbonation is particularly effective in cleansing the palate between cigar samples. Not that it doesn’t go well with a cigar, too, but I think it would impart some extra flavor. Just my opinion, take it for what you will…I guess that’s the next great debate that will be raging! LOL

    Now about those damn cigar weasels (makes me think of the shit weasels in Stephen King’s “Dreamcatcher”)…definitely something we’re in agreement about and definitely something needs to be done about them.

  • http://www.casasfumando.com Tony Casas

    I second that. I have an almost identical process. I always try to take back at least one or two in a social setting before sitting down to do my final review. Great read barry.

  • http://Www.mikesstogies.com Hogman

    I agree 100 percent with your statement and I do very similar to what you do it’s a min of three cigars for regular review but if a first impression then of course it’s one cigar. Keep up the great work.

  • http://www.thetabaccophile.com thetobaccophile

    Very interesting. I agree that the TikiBarOnline article was very thought provoking.
    I currently review a cigar as a first impression. That is how I have always evaluated a new cigar personally, so I’m sticking with it for the time being. I currently purchase all my review cigars, so taking a 3 stick flier on something I haven’t ever tried is a bit of a stretch. As I stated in my methodology, that is subject to change. I’m glad that the TBO article is getting this much play. It is very informative for a new blogger, like me, to read how some of the more established folks are doing things. Thanks for sharing your methods so clearly.

  • Chris McCann

    Thanks for sharing your opinion, Barry. A very interesting and informative read.

  • http://bandbcigarclub.wordpress.com DaByrdman33

    Very nice, Barry. Apparently we all use similar methods with a few subtle differences. I also like to smoke several sticks of a cigar before I review it. My first one is usually smoked in the car away from other smokers where I can just enjoy it for what it is; a cigar. I always say basic is better & I think the methods you’ve outlined here are solid. Now about these “weasels” give them a couple of loads of shitty cigars & I think we’ll all see them disappear rather quickly. They only want free sticks because they’re too cheap to invest in the “risk” involved with trying a new cigar let alone 3 or more & not liking them. Just my opinion. Loved the article bro. Keep the solid info, news, & reviews coming.

    -DaByrdman-

  • http://kremersmoke.com Jeff Mouttet

    Barry,

    Great article. Love the process you undertake before you actually publish your thoughts. While I haven’t undertaken the review process yet, (trying to get the shop online with a retail component of 4500 different cigar entries is taking quite a bit of my time lately….)I’m sure when I do, I will be stealing some components of your reviewing strategy. Utimately, we’re all a little (or a lot) different, what works for you may work for me, or I may throw my own twist in.

    Thanks again.

    Jeff

  • BD_44

    Very well said Barry! I really enjoy reading What you have to write! You put a great perspective on things…. Keep up the great work… :)

  • http://www.wcurtisdraper.com Juan

    Barry great piece. You never shy away from tough topics, keep it up! See you a IPCPR.

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  • JoshK

    Good points Barry. I agree with your methodology and the fact you post it is one thing that makes readers confident in your reviews.

  • http://twitter.com/tx_tuff tx_tuff

    Hey Barry, good piece. As you know I am not a blogger but will do reviews from time to time. Most reviews I do are on cigars I have smoked a few times or at least 3 to 4 times. But the cigar I review is where I get all my notes from as I write about the cigar in 3rds. But I keep in mind past cigars if I have any problems with the one I am smoking.

  • http://smoketherevolution.com clint

    Barry-

    Thanks for shedding some light on this subject. Just so you know, we appreciate your reviews and your willingness to take our cigar to local stores in NYC and telling the owners that we deserve a shot in their humidor. That really means a lot. There’s been quite a storm on the cigar boards/twitter/forum/site lately about freeloaders. There are freeloaders in all walks of life that ruin it for those who are honest! That being said, I have no problem sending somebody some cigars to review. (I think you actually purchased yours) We don’t even have a problem donating a box or other SWAG for contests. The problem comes when somebody tells you that they have a cigar club that needs a box for the herf because they’ll “do a Podcast and really push your product.” “Once the members find out how great it is, they’ll be buying boxes left and right.” “Our Podcast has a ga-jillion subscribers, so you know we’re legit and have will have people knocking down your doors to get the cigars.” Have we heard this podcast yet? No. Have we heard from the Club yet? No. That’s when it becomes frustrating. It just becomes tough because we try to be fair to everybody. It becomes frustrating when we get demands for multiple cigars and then we never see the review, or it’s 2.8 sentences long. But, at the end of the day, the more our cigar is reviewed, the more publicity it receives. The more publicity, the more we sell…you get the picture.

    Clint

  • http://www.straightupcigars.com Straight Up Cigars

    Free loaders? The way I see it is people put a lot of work into review sites. They are fun and they generally help all BOTL that enjoy saving $. How is it free loading when the occasional cigar rep gladly offers up smokes? It is in both party’s best interest. The cigar companies get permanent advertising for the cost of just a couple of smokes. It’s all about economics fellas. If anything it is the cigar reps that take advantage of the opportunity to have their product on review sites that are truly making out like bandits.

    With all that said, what review sites are getting all of these supposed boatloads of free smokes? Maybe I should take a page from their book ;)

  • http://www.thefridaycigar.com The Friday Cigar

    I agree with Straight Up. And Barry: an epidemic? Do you mean like the bubonic plague or HIV? Perhaps the metaphor is lost on me, but I haven’t come across many sites where the reviewers receive free cigars without providing in-depth reviews…

    We’ve only been approached once regarding sponsorship, and we had fairly stringent rules about how we would review sponsor-provided cigars. Are cigars so expensive that you need to put all that work into a review site to get three free cigars? Seems unlikely to me that anyone would put in so much effort only for free stuff, and I somehow doubt there are many reviewers out there who would. I’ve never come across any, at least.

  • http://www.acigarsmoker.com Barry

    Friday Cigar & Straight Up Cigar,

    There is a website that updated regularly…now the site is down to 2 updates a month. The site requested samples from a manufacturer and when they didn’t get it they posted calling for a boycott of the company.

    There are people offering up reviews on facebook that are 3 sentences long and constantly preasuring reps and companies for more samples.

    This is who I refer to. One manufacturer at cigar expo told me his office gets 10 calls a day for free samples under the guise of having a blog. the blogs are rarely updated.

    And I am not the original person to discuss this, just latest to jump on board

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  • TriMarkC

    Barry,

    Thanks for describing your review process. I’ve reviewed for Smoke Magazine, and for individual sites occasionally. I use a very similar system, although I am willing to review on 2 cigars UNLESS I ran across an unusual issue (e.g., plugged cigar, strange taste, construction/burn issues, etc), and then I try to include a 3rd cigar to balance my review.

    For each cigar I take detailed notes of pre-burn, by thirds, environment conditions (eg, inside, outside, windy, etc), and beverage. I then combine all those in my review, breaking out both commonality in my individual smokes, as well as very unique characteristics I noted in one of my review cigars (eg, if 1 cigar had canoeing issues), to be fair.

    As for free-loaders, the industry split seems less about reps providing cigars to legitimate groups, sites and reviewers, and almost entirely on “reviewers” who don’t follow up with their reviews as they promised.

    Great blog!

    TriMarkC

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