Press Release: Alec Bradley Maxx Connecticut

Alec Bradley Cigars Announces Maxx Connecticut Cigars

New line extension was created due to popular demand

Summary: Alec Bradley Cigars, makers of the 94-rated Tempus, Maxx, and Family Blend selections, has announced the debut of the Maxx Connecticut selection. Scheduled to arrive at tobacconists in August, the cigars are presented in four “Maxx” sizes: The Fixx, The Culture, The Freak, and The Curve. The line was also created in response to consumer demand for a Maxx cigar with a Connecticut wrapper leaf. The 5-nation longfiller and binder blend remain unchanged.. Pricing will be $6.95 MSRP for every size. A new band and box artwork will be showcased later this month at the IPCPR show in New Orleans. For more information on Maxx Connecticut Cigars, contact Dave Kustin at 954-557-7476, or visit www.alecbradley.com.

DANIA, FL – August 2, 2010 – Another one of Alec Bradley Cigars’ most popular brand families is growing. Earlier this year they expanded their highly-acclaimed Family Blend cigars to five vitolas. Appropriately named, Maxx Connecticut, a new Connecticut wrapped series has been added to the Maxx Cigars brand. But the idea didn’t come from inside the company. It came as a result of consumer demand.

“When you sit in a sales meeting and everyone of your sales people tells you that tobacconists are asking for Maxx cigar in a Connecticut wrapper, you have to act, and we did,” said Alec Bradley Cigars president, Alan Rubin. “Of course, it doesn’t happen overnight either. We have spent a number of years developing the new line. Now, after many more months of tweaking and aging, it will be available to ship this month.”

Maxx Connecticut is blended with the same core of Nicaraguan, Colombian, Mexican, and Honduran longfiller tobaccos, and Costa Rican binder as the original Maxx line with a very flavorful Connecticut wrapper leaf grown in Ecuador. The cigars are also rolled to Maxx’s characteristic wide body shapes ranging in gauge from 54 to a 60 ring.

“Some minor tobacco percentage changes were made to accommodate for the milder Connecticut wrapper,” added Rubin. “The result is a silky smooth, rich tasting cigar that produces copious amounts of creamy smoke.”

Maxx Connecticut is presented in the following sizes:
The Fix – 58 x 5″
The Culture – 54 x 6½”
The Freak 60 x 6-3/8″
The Curve 58 x 7″ (Torpedo)

Pricing will be the same as the standard Maxx line, $6.95 MSRP for every size. New band and box artwork will be released later this month at the IPCPR show in New Orleans.

Mr. Rubin hopes the response by cigar smokers at the counters and in the online shopping carts will be as enthusiastic as the requests. “We’ve always been a company that listens to consumers,” said Rubin. “After receiving hundreds of requests for larger ring cigars in a smooth Connecticut wrapper, this line bears that out. This is the true “Everyday Cigar.”