The power of social media has yet to be fully understood by many of today’s corporations but the Miami Cigar Company & La Aurora Cigars are doing a good job of harnessing that power. In a campaign that started a few months ago by a group of cigar smokers on Twitter the demand for the 107 Lancero was born. Guillermo Leon, La Aurora Cigars and Miami Cigar Co. have answered that demand, and the day for release is near.
Retailers Only will be able to order this limited edition pre release of 300 boxes. Each box will contain 21 cigars and can only be ordered via Twitter by sending a Direct Message to @miamicigar beginning at 9am Eastern Time on September 13th. These cigars are expected to reach retailers in October.
This historic event marks the first ever 100% Twitter driven promotion for a cigar. Stay tuned to acigarsmoker.com as we hope to have a list of retailers for consumers to purchase this cigar in the near future.