Event Recap: Launch Party, Esquire Home @ Nat Sherman’s
Last night Esquire magazine and Nat Sherman joined forces to display Esquire’s Home @ Nat Sherman through an oversold launch party at the Nat Sherman flagship store. Over 300 people showed up! The Esquire Home Collection brought modern man’s luxury tobacco with classic Americana aesthetic furniture.
Funny thing was that there were non-smokers there and I didn’t hear one complaint about the prominent (and wonderful) cigar smoke. They were probably there for the free open bar.
Speaking of smoking, I was gifted an awesome Esquire-branded Nat Sherman cigar by the lovely Lindsay Heller (you can follow her on Twitter @thecigarchick). I was told that the cigar, made by Camacho, comprised of Honduran and Mexican tobacco. It was very good and something about it reminded me of a Cruzado. Unfortunately, the smoke is a limited edition stick (only 2000 available), only to be given out during the event.
The CEO tobacconist Joel Sherman had this to say, “[o]ver the years the nature of cigar smoking has changed, and become more of a lifestyle experience. After all, cigars are a social lubricant and in being so they engender a sense of camaraderie that should be enjoyed in the appropriate setting.”
Although, in this case, I think the free whisky was more of the social lubricant. But the cigars definitely set the tone for fine conversations.
The furniture at Nat Sherman’s is special. The downstairs lounge has a set of personal cigar lockers in one corner. It’s normally kept private but the free cigars were handed out there for this event. A curious young lady was checking out the nameplates on the cigar lockers. She spotted some very well known celebrity nameplates and enlisted me to an impromptu game of spot the celebrity.
Fine cigars, great libations, and celebrity peek-a-boo with a very attractive young lady – it was a very good night.