According the the Diamond Crown website, “In 1991, Stanford Newman first discussed his idea about making a Super Premium cigar, the Diamond Crown’s, with Carlos Fuente Sr. In celebration of his J.C. Newman Cigar Company’s upcoming 100th Anniversary, Stanford wanted to develop a truly exceptional series of cigars unlike any other on the market. He didn’t care what it would cost, how much time it took, or even if it would sell. Stanford was in his mid 70s and he wanted to culminate his 50+ years in the cigar business by creating the smoothest, most flavorful, full-bodied cigar possible.”