On August 29, 2011, Joya de Nicaragua, S.A. (JDN) appointed Jose Blanco, formerly a director of La Aurora Cigars, as Senior Vice President. Blanco is bringing his 29 years of marketing, public relations, and tobacco blending experience to this legendary Nicaraguan cigar company. He will be responsible for overall brand and blend development and will be reporting directly to its owner, Dr. Alejandro Martinez Cuenca, and the company’s Board of Directors. Working closely with Drew Estate, their US Distributor, and their worldwide partners, Blanco will also be responsible for interacting with the public. He will be relocating from the Dominican Republic to Nicaragua in order to fulfill his duties.